Build. Move. Evolve.
Creative. Disciplined. Unapologetic.
My Mission
What Does My Mission Look Like in Action?
To live my evolution out loud. Body, mind and soul. To make growth visible, tangible and real.
To use my own journey to challenge, inspire, and help people around me cut through their noise.
I’m here to prove that reinvention isn’t just possible, it’s necessary. That presence and creativity, chaos and control can coexist and thrive.
I am burning a trail. Not for people to follow, but to remind them they are still capable of starting their own fires.
What I Stand For
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What I Stand For *
I’m not after followers.
I need allies.
People who think like builders.
People who care about soul and systems.
People who feed your energy, not drain it.
I believe in leading with love and passion.
In seeing people. Really seeing them.
In making someone feel heard when they need it most.
And in honoring your time and energy like the precious fuel it is.
I’ve got a “build over sell” mindset.
Build trust.
Build momentum.
Build something that lasts.
That is what I’m interested in. To give the rebellious, creative side of me its own playground.
About Me
Brian Tinerella
I’m a husband, a dad, a creative mind, and a restless soul. I push boundaries because I don’t do well in boxes and I’ve never been very good at following directions. Although, I’ll admit, I do better when they put pictures next to the words.
For over 20 years, I’ve been building brands, business, teams, and ideas that were scribbled on beer soaked coasters while I was bellied up on a bar stool. I’ve torn down systems and rebuilt them stronger for the love of the process. Along the way, I’ve learned how to lead with structure and soul.
I’ve run marathons and triathlons. I train Jiu Jitsu and practice yoga. I draw, drum, write, meditate. I am one of those weirdos that actually enjoys reading financial statements and hit the skate parks like I’m looking for a sponsorship. (I am, by the way, hit my DM with offers.)
I am the proudest dad of three incredible kids, a husband to a great woman, and I have a daily commitment to show up. Not perfectly, but fully. They keep me grounded, honest, and young at heart.
Projects & Focus
Leading with intention. Running Interactive Inks & Coatings with clarity, creativity, and a renewed sense of purpose.
Showing up at home. Being a better husband and dad. Showing up more present, more playful, more locked in for the long game.
Breathing life into No Shelf Life. Not just a brand, but a movement for people who refuse to expire.
Living the work. Daily movement, mindfulness, and meaning. No hacks. Just presence, persistence, and grind.